Selling a House in Georgia in 2024: Here’s How to Sell in 6 Simple Steps

✏️ Editor’s Note: Realtor Associations, agents, and MLS’ have started implementing changes related to the NAR’s $418 million settlement. While home-sellers will likely save thousands in commission, compliance and litigation risks have significantly increased for sellers throughout the nation. Learn how NAR’s settlement affects home sellers.

Attention, Georgia homeowners! Are you looking for selling your house in Georgia? Let’s dive into the latest market updates. In March 2024, home prices in Georgia rose by 0.3%, reaching a median price of $346,700. 

However, the number of homes sold dropped by 21.4% compared to last year, with 12,020 homes sold this March, down from 15,296 homes sold last year. Additionally, the median days on the market increased by 24, totaling 44 days on average. 

Don’t worry though, we’ve got you covered! The blog will equip you with the strategies needed to navigate the Peach State real estate market successfully. 

From pricing strategies to staging tips, we’ll help you maximize your property’s value and attract potential buyers. Get ready to sell your Georgia house with confidence and achieve top results. Let’s start your selling journey now!

Step 1: Determine How You Want to Sell Your House in Georgia

How you choose to sell will determine all other aspects of selling your Georgia home. These include the cost of selling a house in Georgia, marketing strategy, the level of preparation you need, etc.

Home sellers in the Peach State are no longer required to work with only 3% commission realtors to list and sell their houses. You have options now – MLS listing services, discount brokers, FSBO sites, etc. – who work at lower rates. Weigh the pros and cons of each option before you choose one.

1. Sell With a Discount Broker: A Georgia discount real estate broker offers all the services similar to a traditional broker at discounted rates. Discount brokers in Georgia charge a 1.5%-2% commission or a $3,000-$5,000 flat rate. They will help you with everything, from listing to closing, and offer decent savings.
2. Sell Your Property For Sale By Owner: You can sell your home without a Realtor, independently. You will save the entire 3% listing commission but won’t get MLS access. You can list your Georgia For Sale By Owner home on FSBO websites. The best FSBO sites leverage technology to get you listed and connect you with potential buyers directly.
3. Sell With a Traditional Realtor: We do not recommend working with a traditional Realtor. They charge a 5%-6% commission and control most aspects of the transaction. However, if you need guidance at every step, work with Georgia Realtors in your area who have expertise in the Georgia housing market.
4. Offer Your Home to a Cash Buyer: When it comes to selling a house as is in Georgia, cash home buyers are the go-to option. Georgia cash home buyers offer 30% to 50% of the Fair Market Value and offer flexible closing timelines.

✍️ Pro Tip: Offer your home to an iBuyer if your house is in good condition. iBuyers offer up to 70% of the Fair Market Value and make instant cash offers.

Step 2: Set a Realistic Listing Price

The listing or the asking price is the most important factor for a successful home sale. Typically, the Georgia real estate broker will run comps and help you arrive at an asking price. However, in an FSBO sale, you can use online tools like Zestimate to determine the asking price for your Georgia home.

Do not overprice your home. If you do, your home will spend more days on the market, and buyers may make negative assumptions about it.

On the other hand, underpricing can be a good strategy. Remember, the listing price is not equal to the sale price. The purpose of the listing price is to attract buyers for your home.

You can set the asking price at the lowest price acceptable to you. You might get multiple offers which may lead to a bidding war among buyers. Bidding wars can help you sell at a price higher than what you had in mind. Refer to this informative guide on how to price your home for sale for more such strategies.

Step 3: Market Your Home

A good marketing strategy will help you attract more potential buyers. You can work with a broker to market your home or do it yourself. Here are a few marketing tips that can increase your home sale value substantially:

• Stage Your Home: You can sell your home for up to $40,000 more by staging it. You can either DIY it or work with local Georgia home staging companies. They will rearrange the interiors of your house to make it look spacious and presentable.
• Hire a Real Estate Photographer: With professional real estate photography, you could sell your home in Georgia 32% faster. Professionally clicked pictures will make your property listing pop. It will also help you to market your home to 90% of buyers who search for properties online. Check out the top real estate photographers in Georgia.
• List on MLS: With an MLS listing, you can sell faster and for up to 17% more. Your property listing will also get syndicated to 100+ real estate websites. But, only licensed real estate agents in Georgia have access to the MLS. They charge a 3% commission which can burn a hole in your pocket. You can list your house on MLS in Georgia with Georgia Flat Fee MLS companies. Houzeo will get you listed for $379, and that too within 48 hours.
• List on Free FSBO Websites: Several FSBO sites allow you to list your home on their website for free. Your Georgia property can attract buyer traffic that visits a particular FSBO website. Some examples of free FSBO listing websites in Georgia include Craigslist, Zillow, ForSaleByOwner.com, etc. However, you may attract unverified buyers or scammers as well.
• Post a Yard Sign: With a yard sign, you can attract unrepresented buyers and save the buyer agent commission. Ensure you get a yard sign with your phone number so that the buyers can contact you directly.
• Host Open Houses: In a hot market like Jacksonville or Miami, an open house can be a great way of showing your property to home buyers. Also, you can attract unrepresented buyers.

Step 4: Show Your Home to Potential Buyers

Showings are essential when selling a property in Georgia or anywhere. The more the number of buyers touring your home, the greater the chances of you getting an offer. But this doesn’t mean showings should be inconvenient for you. You can use an online showings management tool like Houzeo Showings.

Houzeo Showings allows you to schedule slots for buyers to tour your Georgia house. Home buyers can also request and reschedule or cancel showings.

Step 5: Negotiate Offers

Interested buyers will send written offers to your agent or directly to you, in case of an FSBO sale. In a seller’s market, buyers might make offers above the list price. But, experts predict 2023 to be a buyer’s market. So, be open to negotiations.

As a seller, you can accept, reject, or counter an offer. A counteroffer is a way of negotiating an offer for better terms or prices. It should be in written format and must have a set timeframe for the buyers to respond. In the counteroffer, you can offer seller concessions, repair credits, etc., in exchange for selling at the list price.

In case of multiple offers, weigh all of them across various merits and do not accept the highest bid right away. You may want to consider the following before accepting an offer amongst multiple offers:

• Mode of payment (cash vs financing)
• Home buyer’s mortgage approval status (pre-approval vs pre-qualified)
• Buyer’s willingness to cover the closing costs in Georgia or some part of it
• Buyer’s willingness to bypass some contingencies like a home appraisal, home inspection in Georgia, etc.
• Closing timeline

In a traditional home sale, a real estate professional will negotiate for you. However, as an FSBO seller in Georgia, you are on your own. In such a situation, you can use digital offer management tools like Houzeo Offers. With Houzeo Offers, you can counter an offer, call for the highest and the best offer, and more.

Step 6: Close the Sale

After the seller accepts an offer, the MLS listing status is changed to “house under contract“. You and the buyer have to complete a lot of tasks from contract to closing. Here are the key milestones in the closing process in Georgia:

Allow the Buyer to Complete the Due Diligence

After you accept an offer, your Georgia property goes off the market, and the buyer can perform the necessary due diligence. The buyer inspects their to-be-home to proceed with the purchase.

Post due diligence, the buyer works on securing a mortgage, known as the underwriting period. During this period, the lender verifies the buyer’s finances and inspects and appraises the property. An amount equivalent to the property’s appraised value is sanctioned to the buyer.

Pay the Closing Costs

As a seller, you will pay 5%-6% in Georgia real estate commissions, equally split between your and the buyer’s agent. Additional seller closing costs in Georgia that you may have to incur include:

• The escrow or the title fee
• Taxes on selling a house in Georgia such as the transfer tax, capital gains tax, etc.
• Outstanding HOA dues
• Real estate attorney fees
• Seller credits (if you have offered any).

» Georgia Seller Closing Costs Calculator: Estimate the exact cost to sell a house in Georgia.

Sign the Escrow and Title Documents

This is the final step in the process of selling a home in Georgia. Here, you sign the escrow and title documents needed to sell a house in Georgia. Additionally, you sign the deed and closing disclosure. Ensure you bring two valid ID proofs at the signing.

After the close of the escrow, the new homeowner’s details are registered in the public records. You receive a wire transfer or a check for the final home sale price, and the sale is complete.

Final Word

The real estate market in Georgia presents both opportunities and challenges for homeowners looking to sell. While home prices have experienced a modest increase, the number of homes sold has declined, and the median days on the market have extended. 

However, with the right strategies and insights, you can make the most of your selling journey. Timing is crucial, and understanding the best time to sell your house in Georgia is key to attracting potential buyers and achieving a successful sale. 

Stay informed, stay proactive, and leverage the expertise of professionals to navigate the market effectively and secure the optimal outcome for your Georgia property.

Get on the MLS with a Flat Fee Realtor or a Flat Fee MLS company like Houzeo. With Houzeo, your home will be listed for $379 within 48 hours. Read Houzeo reviews to know what home sellers across Georgia say about Houzeo.

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